It is an assessment of the strengths & weakness of existing & potential competitors of once business. As a result this would bring the defensive & offensive strategic context which to identify occasions & coercion. Practicing systematic and advanced competitor profiling have a significant advantage but the core competence required for successful competition.
Would you keep quite if any one opens a new shop opposite to your’s, selling the same products or services that you provide? But a key player would prepare himself to attack his competitor so that he won’t grab his existing market. Here we play an important role to figure you out a better role to mask you.
