Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behaviour.
Do you think it is a viable decision to open a shopping mall at an outage place which is far away from a big commercial city where the people’s population is very thin? Selection of your target market place, market potential & target audience is very important before establishing a business.
