It is an organized effort to gather information about markets or customers. It is a very important component of business strategy. Market research is for discovering what people want, need, or believe. It can also involve discovering how they act. It can be used to determine how to market your product.
How you would find the potential behind your target market? Just by reading newspapers & magazines. The brilliance is to Develop a well-designed market survey questionnaire with all your projections will ensure that you get the information you need about your target market. Since we know “Information Is Wealth” for any business.
